When you need it
- You want to start advertising but don't know which platform suits your business.
- You're already advertising, and costs are rising without any improvement in the requests you get.
- The platform shows good numbers, but your sales team says requests are few or not the right fit.
- Your ad accounts are run by more than one person, and there's no single picture of performance.
What the service can include
The scope of each project is set according to what you need, and may include:
- Review of existing accounts
- if you're already advertising, I start by understanding what's happened so far before changing anything.
- Tracking review
- identifying what measurement the campaigns need, and what can be set up or improved given your website and the platforms. Some limitations can't be fully overcome, and I'll make clear what can be known and what can't.
- Platform selection
- based on your audience, business type, and campaign goal, not on which platform is most popular.
- Campaign build
- structure, audiences, messages, and matching each ad to the page it leads to.
- Ad-to-page fit
- checking whether the page delivers on what the ad promised, and suggesting the changes needed.
- Ongoing management
- monitoring performance, adjusting budgets, audiences, and ads, and switching off what isn't working.
- Reporting
- what happened, what the numbers mean, and what the next adjustment is.
Service limits
I don't guarantee a specific number of requests or sales. Ads put your message in front of people; the outcome also depends on the offer, pricing, the page, and how requests are followed up.
How I work on it
- Understand the goalwhat does a good result mean for you? A call, a visit, a purchase request?
- Review the current setupaccounts, tracking, and pages.
- Campaign planplatforms, audiences, messages, and a proposed budget for each part.
- Launch
- Learning periodplatforms need time to gather data before performance settles, so decisions in this phase are made carefully.
- Continuous improvementbased on what the data shows and what the people handling requests in your company report.
What I need from you
- Access to your ad accounts, or setting them up if they don't exist yet.
- An agreement on how the ad budget will be paid.
- The ad materials you have: images, videos, offers.
- Regular feedback on the quality of the requests you receive, because the platform doesn't know which request became a customer.
FAQ
What budget should I start with?
There's no number that fits everyone. It depends on the platform, the market, the goal, and the level of competition. I suggest a starting budget once I understand your business, along with what you can and can't expect from it.
Which platform is best?
The best platform is the one where your audience is, in a frame of mind that suits what you offer. Someone searching for a service on a search engine is in a different place than someone scrolling through a short-video app. I make the call once I understand your business and your customers.
Why don't the platform's numbers match the requests I actually get?
Each platform counts results its own way, and may credit itself for a request it only partly contributed to. Some requests also arrive through a call or a visit the platform can't see. So it isn't always possible to know with certainty where every request came from. What I do is read the platform's numbers alongside your website data and what actually reaches you, to get the closest picture possible.
When will I see results?
Campaigns need time to gather data before they settle, and how long that takes varies by platform and budget. I won't promise a specific date, but at every stage I'll show you what the data is saying so far.