
Summary
I work in digital marketing for businesses, helping business owners reach their goals and grow. I start by understanding the audience and analyzing what they need, build the strategy around that, and connect paid campaigns, the website, content, and measurement to what actually happens after a visitor arrives. I deliver digital marketing and technical services remotely, and I manage projects and oversee the execution of work that calls for different specialties.
Experience
- Jun 2026 – Present
Marketing Specialist
Imdad Al-Taghdhiye · Riyadh · Full-time
- Managing marketing for Chotto Matte restaurant and Puffery Bakery & Cafe.
- 2026 – Present
Digital Marketing Manager
Al-Kaf Furniture Company · Remote
- Developed and executed the company's digital marketing strategy to support sales and brand growth.
- Managed paid advertising campaigns across Meta and Google to drive leads and online inquiries.
- Planned and supervised social media content, ensuring brand consistency.
- Optimized the customer journey and conversion rates through performance analysis and continuous improvement.
- Worked with sales teams to align digital campaigns with revenue targets.
- Monitored KPIs and prepared performance reports with actionable insights for management.
- 2025 – Present
Marketing Specialist (Group Marketing)
Uniscope – Unified Solutions · Remote
- Led the marketing function as a managed service for multiple client companies across different industries.
- Built and executed end-to-end marketing strategies aligned with each client's business objectives.
- Managed digital channels including social media, paid advertising, content marketing, and brand positioning.
- Oversaw campaign planning, execution, and performance tracking.
- Provided marketing insights and reports to support client decision-making.
- 2025 – May 2026
Marketing Specialist (Group Marketing)
Daam Al Jazeera Group · Riyadh
- Led marketing for multiple subsidiaries: Saudi World Furniture, Al-Yosifia Real Estate, and Al Flamenky Restaurant.
- Developed unified marketing strategies to strengthen brand visibility and customer engagement.
- Managed full-funnel paid campaigns on Meta, TikTok, Google, and Snapchat.
- Improved the customer journey and conversion rates through optimized landing pages and retargeting.
- Oversaw creative production including product photoshoots, reels, promotional videos, and brand messaging.
- 2024 – Present
Marketing Assistant
Saudi World Furniture Company · Riyadh
- Managed comprehensive marketing strategies for real estate auctions.
- Developed targeted campaigns for investors.
- Worked with sales teams to align marketing initiatives with financial objectives.
- 2022 – Present
Marketing Specialist
Saudi World Furniture Company · Riyadh
- Ran social media campaigns to generate leads.
- Conducted market research to support executive decision-making and strategic planning.
- Organized product launches and promotional events to build brand awareness.
- 2022 – 2025
Freelance Marketing Manager
Multiple Saudi Brands · Remote
- Managed end-to-end marketing for several Saudi companies, including Rafeaa Store, Jallabiya Store, BATHIO, Al Yamama Automatic Doors, and Al Oqara Al Kobra Real Estate.
- Developed complete marketing plans including competitor analysis, segmentation, and annual campaign strategies.
- Launched paid campaigns across Meta, TikTok, and Google.
- Built brand identities through content creation, design supervision, and storytelling-based marketing.
- Improved online store performance by enhancing product pages.
- Delivered monthly performance dashboards to guide business decisions.
- 2023
Digital Marketing Specialist
Khamis Mushait, Asir
- Grew website traffic through targeted SEO tactics and content optimization.
- Conducted keyword research to improve online visibility and organic growth.
- Managed multiple social media platforms.
- Created brand messaging for new product launches.
- 2019 – 2020
Photographer and Video Editor
Egyptian Army · Ismailia
- Captured and edited photos and videos with captions for publication, within tight deadlines.
- 2018 – 2020
Media Buyer and Data Entry
Eleganto Design · Cairo
- Managed media buying for digital and traditional ad placements.
- Analyzed audience data and media trends to choose effective platforms.
- Aligned media plans with brand objectives and promotional campaigns.
- 2016 – 2017
Social Media Marketing
Dar Al-Benaa Real Estate Company · Cairo
- Developed and executed social media strategies across Facebook, Instagram, and Twitter.
- Managed paid advertising campaigns, budgets, and performance monitoring.
- Analyzed social media performance and prepared improvement reports.
Own project
Ad Poilt V5
Founder & developer of Ad Poilt V5, a marketing analytics tool
- A Chrome extension for analyzing campaign performance on Meta, TikTok, and Google Ads.
- Brings CTR, CPC, CPM, CPA, ROAS, and customer-journey metrics into one dashboard.
- Generates automated performance reports and suggests optimization actions.
- Supports budget allocation decisions and flags weak points in ad funnels.
Areas of work
- Marketing planning
- Paid campaign management
- Websites
- Content
- Search engine optimization (SEO)
- AI search visibility (GEO)
- Measurement and conversion tracking
Expertise
- Real estate marketing strategies
- Digital advertising and SEO
- Social media campaign management
- Market analysis and research
- Business development and client acquisition
- Project management
- Brand building and positioning
- Data-driven decision making
- Creative content
- Influencer marketing
- Events
Tools I work with hands-on
- Google Analytics 4
- Google Tag Manager
- Google Search Console
Skills
- Management
- Creativity
- Digital marketing
- Negotiation
- Critical thinking
- Leadership
Certifications and training
- Meta Certified Media Buying Professional
- Meta Certified Marketing Science Professional
- Meta Certified Media Measurement Specialist
- Meta Certified: Business Messaging Strategy
- Meta Certified: Business Marketing Strategy
- Meta Blueprint courses (16)
- HP LIFE courses (4)
Training sessions I delivered
- "How to Market Correctly": a practical session on marketing fundamentals and building a strategy.
- "Pricing Strategy & Value-Based Pricing": setting the right price, customer value, and competitive positioning.
- "Why Marketing Matters?": a session for graphic designers on marketing their work and building a personal brand.
Languages
- Arabic Native
- English 70%
Sectors I've worked in
- Real estate
- Furniture & furnishings
- Restaurants & cafés
- Retail & e-commerce
- Consumer products
- Industry
- Business services
Where I work
Businesses in Saudi Arabia, the GCC, Egypt, and Germany, with services delivered remotely.
Location: Riyadh, Saudi Arabia