CV

Houssam Shaltout

Marketing Specialist

The original PDF of my CV.

Houssam Shaltout

Summary

I work in digital marketing for businesses, helping business owners reach their goals and grow. I start by understanding the audience and analyzing what they need, build the strategy around that, and connect paid campaigns, the website, content, and measurement to what actually happens after a visitor arrives. I deliver digital marketing and technical services remotely, and I manage projects and oversee the execution of work that calls for different specialties.

Experience

  1. Jun 2026 – Present

    Marketing Specialist

    Imdad Al-Taghdhiye · Riyadh · Full-time

    • Managing marketing for Chotto Matte restaurant and Puffery Bakery & Cafe.
  2. 2026 – Present

    Digital Marketing Manager

    Al-Kaf Furniture Company · Remote

    • Developed and executed the company's digital marketing strategy to support sales and brand growth.
    • Managed paid advertising campaigns across Meta and Google to drive leads and online inquiries.
    • Planned and supervised social media content, ensuring brand consistency.
    • Optimized the customer journey and conversion rates through performance analysis and continuous improvement.
    • Worked with sales teams to align digital campaigns with revenue targets.
    • Monitored KPIs and prepared performance reports with actionable insights for management.
  3. 2025 – Present

    Marketing Specialist (Group Marketing)

    Uniscope – Unified Solutions · Remote

    • Led the marketing function as a managed service for multiple client companies across different industries.
    • Built and executed end-to-end marketing strategies aligned with each client's business objectives.
    • Managed digital channels including social media, paid advertising, content marketing, and brand positioning.
    • Oversaw campaign planning, execution, and performance tracking.
    • Provided marketing insights and reports to support client decision-making.
  4. 2025 – May 2026

    Marketing Specialist (Group Marketing)

    Daam Al Jazeera Group · Riyadh

    • Led marketing for multiple subsidiaries: Saudi World Furniture, Al-Yosifia Real Estate, and Al Flamenky Restaurant.
    • Developed unified marketing strategies to strengthen brand visibility and customer engagement.
    • Managed full-funnel paid campaigns on Meta, TikTok, Google, and Snapchat.
    • Improved the customer journey and conversion rates through optimized landing pages and retargeting.
    • Oversaw creative production including product photoshoots, reels, promotional videos, and brand messaging.
  5. 2024 – Present

    Marketing Assistant

    Saudi World Furniture Company · Riyadh

    • Managed comprehensive marketing strategies for real estate auctions.
    • Developed targeted campaigns for investors.
    • Worked with sales teams to align marketing initiatives with financial objectives.
  6. 2022 – Present

    Marketing Specialist

    Saudi World Furniture Company · Riyadh

    • Ran social media campaigns to generate leads.
    • Conducted market research to support executive decision-making and strategic planning.
    • Organized product launches and promotional events to build brand awareness.
  7. 2022 – 2025

    Freelance Marketing Manager

    Multiple Saudi Brands · Remote

    • Managed end-to-end marketing for several Saudi companies, including Rafeaa Store, Jallabiya Store, BATHIO, Al Yamama Automatic Doors, and Al Oqara Al Kobra Real Estate.
    • Developed complete marketing plans including competitor analysis, segmentation, and annual campaign strategies.
    • Launched paid campaigns across Meta, TikTok, and Google.
    • Built brand identities through content creation, design supervision, and storytelling-based marketing.
    • Improved online store performance by enhancing product pages.
    • Delivered monthly performance dashboards to guide business decisions.
  8. 2023

    Digital Marketing Specialist

    Khamis Mushait, Asir

    • Grew website traffic through targeted SEO tactics and content optimization.
    • Conducted keyword research to improve online visibility and organic growth.
    • Managed multiple social media platforms.
    • Created brand messaging for new product launches.
  9. 2019 – 2020

    Photographer and Video Editor

    Egyptian Army · Ismailia

    • Captured and edited photos and videos with captions for publication, within tight deadlines.
  10. 2018 – 2020

    Media Buyer and Data Entry

    Eleganto Design · Cairo

    • Managed media buying for digital and traditional ad placements.
    • Analyzed audience data and media trends to choose effective platforms.
    • Aligned media plans with brand objectives and promotional campaigns.
  11. 2016 – 2017

    Social Media Marketing

    Dar Al-Benaa Real Estate Company · Cairo

    • Developed and executed social media strategies across Facebook, Instagram, and Twitter.
    • Managed paid advertising campaigns, budgets, and performance monitoring.
    • Analyzed social media performance and prepared improvement reports.

Own project

Ad Poilt V5

Founder & developer of Ad Poilt V5, a marketing analytics tool

  • A Chrome extension for analyzing campaign performance on Meta, TikTok, and Google Ads.
  • Brings CTR, CPC, CPM, CPA, ROAS, and customer-journey metrics into one dashboard.
  • Generates automated performance reports and suggests optimization actions.
  • Supports budget allocation decisions and flags weak points in ad funnels.

Areas of work

  • Marketing planning
  • Paid campaign management
  • Websites
  • Content
  • Search engine optimization (SEO)
  • AI search visibility (GEO)
  • Measurement and conversion tracking

Expertise

  • Real estate marketing strategies
  • Digital advertising and SEO
  • Social media campaign management
  • Market analysis and research
  • Business development and client acquisition
  • Project management
  • Brand building and positioning
  • Data-driven decision making
  • Creative content
  • Influencer marketing
  • Events

Tools I work with hands-on

  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console

Skills

  • Management
  • Creativity
  • Digital marketing
  • Negotiation
  • Critical thinking
  • Leadership

Certifications and training

  • Meta Certified Media Buying Professional
  • Meta Certified Marketing Science Professional
  • Meta Certified Media Measurement Specialist
  • Meta Certified: Business Messaging Strategy
  • Meta Certified: Business Marketing Strategy
  • Meta Blueprint courses (16)
  • HP LIFE courses (4)

Training sessions I delivered

  • "How to Market Correctly": a practical session on marketing fundamentals and building a strategy.
  • "Pricing Strategy & Value-Based Pricing": setting the right price, customer value, and competitive positioning.
  • "Why Marketing Matters?": a session for graphic designers on marketing their work and building a personal brand.

Languages

  • Arabic Native
  • English 70%

Sectors I've worked in

  • Real estate
  • Furniture & furnishings
  • Restaurants & cafés
  • Retail & e-commerce
  • Consumer products
  • Industry
  • Business services

Where I work

Businesses in Saudi Arabia, the GCC, Egypt, and Germany, with services delivered remotely.

Location: Riyadh, Saudi Arabia

Services I offer

Contact

Message me on WhatsApp