Digital marketing and technical services
I offer businesses digital marketing and technical services, delivered remotely, and I follow every project from planning through delivery. For services that involve design, development, or production, I provide the service, manage the project, and oversee its execution. You might need just one service, but I handle it with an eye on everything around it, because the result of each service is shaped by the others.
How the services connect
- Strategy defines who you're talking to and what you say.
- Ads, search, content, and social media carry that message to people.
- Your website is where those visits land. If it doesn't finish the message, part of what you paid to reach them is lost.
- Professional email continues the conversation once a visitor becomes a prospect.
- Measurement helps tie it all together: where a request most likely came from, and where those who didn't finish may have dropped off.
Marketing
- Marketing Strategy Before you spend: who you're selling to, what sets you apart from competitors, and which channels are worth starting with. View service
- Paid Advertising Campaigns on the ad platforms your audience uses, managed, reviewed, and adjusted based on what performance shows. View service
- Search Engine Optimization (SEO) Improving your website's technical side and content so search engines can understand it better, and so it's more useful to the people searching for what you offer. View service
- AI Search Visibility (GEO) Making your brand and its information clear, accessible, and useful, so AI-powered search and answer systems can understand it correctly. The work focuses on clarity and quality; I can't control what these systems show in their answers. View service
- Marketing Content Writing What your brand says on your website, in ads, and across platforms, written to speak to your customer, not about you. View service
- Social Media Management A steady presence on the platforms your audience follows, with a publishing plan and ongoing tracking. View service
- Brand Identity A consistent look for your brand that can be applied to everything, from your logo to your ads to your website. View service
Tech
Websites, hosting, and professional email are three different services, and they're often confused. The simplest way to tell them apart:
- Your domain
- like yourcompany.com, is your company's address online.
- Your website
- is what a customer sees when they visit that address.
- Hosting
- is where the website runs and stays available to visitors.
- Professional email
- is your company's email on that same address, like name@yourcompany.com.
You may need one of them, or all three.
- Website Design & Development From page planning through design, development, and launch, for a site that explains your business and makes it easy for visitors to get in touch or buy. View service
- Hosting Management Managing your website's hosting with a hosting provider, according to what we agree in the scope of work. View service
- Professional Email Email on your company's domain for you and your staff, instead of free addresses that don't carry your company's name. View service
Not sure where to start?
Describe where things stand and where you want to get to, and I'll help you find the right starting point. Sometimes the answer is one service; sometimes it's a different order of priorities.
A technical need that isn't listed?
If you have a technical need that can be handled remotely and you don't see it here, mention it in your request, and I'll tell you plainly whether it's something I offer.
What's the difference between SEO and GEO?
SEO focuses on your website appearing in search engine results. GEO focuses on making your brand and content clear and useful enough for AI answer systems to understand them correctly. They share a foundation, but the work and the way it's tracked are different.