Houssam Shaltout: I help businesses with digital marketing and technical services
I start by understanding your customer, then build your marketing around them. Before any ad or design, I try to understand who your customer is, what they need to hear, and where they hesitate before deciding. Then I manage the work from strategy to ads, website, and measurement, so every step says the same thing. I work with businesses in Saudi Arabia, the GCC, Egypt, and Germany, and deliver my services remotely.
Where marketing impact usually gets lost
It's rarely one bad ad. More often, the impact leaks out in the gaps between the pieces:
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An ad promises one thing, and the page says something else.
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An interested visitor can't find an easy way to get in touch from their phone.
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Requests come in, and no one knows which campaign brought them.
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A quote goes out from a free email address, and looks less official than the company that sent it.
Those gaps are the first thing I look at, before any talk of bigger budgets or new channels.
What I offer
You can start with one service, or combine several that work together.
Tech
Measurement
The layer that ties everything together, helping you understand where requests likely come from and where visitors may drop off, as far as the data allows.
What happens after you get in touch?
You tell me about your business and what you need, through the form or WhatsApp.
We talk so I can understand where things stand, what you're aiming for, and what's been tried before.
I review what's already in place for the service involved: your website, accounts, content, and tracking setup if it plays a part in the work.
I propose a clear scope: what will be done, what isn't included, and what I'll need from you.
About me in brief
Marketing Specialist. I start every piece of work by understanding the audience and analyzing what they need, build the strategy around that, and use technical tools to make execution more precise and easier to follow.
Organizations I've worked with
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From the blog
All articles- What is a sales funnel and how do you build yours?A sales funnel is the path a customer takes from first hearing your name to buying and coming back. People drop out at every stage; your job is…
- How to improve your chances of appearing in ChatGPT answersNobody can guarantee you'll appear, but you can raise the odds: make your site explain clearly who you are, what you offer, and where; answer your customers' questions…
- Marketing before launch: what to do before you openStart marketing weeks before opening: set up your accounts and Google Business Profile, build an interest list through a sign-up page or WhatsApp, share the preparation, and set…
Before we start
Do I need to hire you for every service to benefit from connecting them?
No. Connecting the pieces means any service I work on is built with awareness of what's around it. Even if you only need ads, if I see something on the landing page that could hold the campaign back, I'll point it out.
Can you work with an existing website or accounts?
Yes. I review what you have first, then we decide together whether improving it or starting fresh makes more sense.
Which countries do you work in?
I work with businesses in Saudi Arabia, the GCC, Egypt, and Germany, and deliver my services remotely. You're welcome to reach out from anywhere and we'll see whether the project is a good fit.
Tell me where things stand
You don't need a finished plan before reaching out. Just describe your business and what you'd like to change.