Marketing before launch: what to do before you open

The short answer

Start marketing weeks before opening: set up your accounts and Google Business Profile, build an interest list through a sign-up page or WhatsApp, share the preparation, and set a clear opening offer. Opening day works better when your audience knows the date in advance.

Several weeks before

  • Reserve the name on social platforms and the domain.
  • Create your Google Business Profile once details are complete.
  • A simple page or WhatsApp link to register interest.
  • Film the preparation and introduce the team and product.

Days before opening

  • Announce the opening date and offer.
  • Invite registered people first.
  • Local ads within a nearby radius.
  • A soft opening with friends or first customers to iron out mistakes.

The first week

Ask happy customers for reviews, reply to every question quickly, and record how each customer heard about you.

Frequently asked questions

Should I run ads before opening?

Simple ads to build the interest list help; the bigger spend comes close to opening.

How do I know the launch worked?

By actual customers and whether they return, not just follower counts.

Related service: Marketing Strategy

Want to apply this to your business?

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