Technical SEO makes sure search engines can reach your pages, understand them, and show them correctly. Check whether pages are indexed, whether your sitemap is submitted, whether there are broken links or bad redirects, whether the site is fast on mobile, and whether every page has a unique title and description.
Indexing
Add the site to Google Search Console and submit your sitemap.
Make sure important pages aren’t blocked in robots.txt and don’t carry noindex.
Review the non-indexed pages report and the reasons.
Links and redirects
Fix broken links (404) or redirect them to the right page.
Use 301 redirects when URLs change.
A clear canonical URL for every page to avoid duplication.
Speed and mobile
Test pages with PageSpeed Insights, compress images, defer what isn’t needed, and make sure buttons and text are comfortable on mobile.
On-page technical items
A unique title and description for every page.
One clear H1.
Alt text for images.
Structured data that matches the content.
Correct hreflang for bilingual sites.
Frequently asked questions
01How often should I check the site?
At least monthly, and after any major site change.
02Do I need paid tools?
Search Console and PageSpeed Insights are enough to start. Paid tools help on large sites.