Starting a business in Egypt? A marketing checklist

Published 2026-09-28 · 2 min read

The short answer

Once your company is set up through the relevant authorities, build a clear digital presence and focus on the platforms your customers actually use; Facebook and WhatsApp remain important for large segments. Measure orders from the start, and price carefully, since price sensitivity is high in many groups.

The official foundation

Company formation goes through the General Authority for Investment and Free Zones (GAFI) and the relevant bodies, and MSMEDA offers support and financing for small businesses. Check current requirements on official sources.

Digital presence

A complete Facebook page and Instagram account.
A Google Business Profile if customers visit you.
WhatsApp Business with quick replies and a catalog.
A site or landing page for services that need explanation.

Pricing and offer

Explain clearly what the price includes, offer options at different levels, and watch delivery costs and payment methods that suit your customers.

Measurement

Record the source of every order, even when it arrives by message. That’s how you know which platform deserves the spend.

Frequently asked questions

Is TikTok suitable in Egypt?

It suits many consumer and youth-oriented products, with consistent content.

Is cash on delivery necessary?

For many customers yes, alongside electronic payment for those who prefer it.