Keyword research for beginners

Published 2026-09-28 · 2 min read

The short answer

Start from your customer's language: how do they describe their problem when they search? Collect phrases from Google's suggestions, the "People also ask" box, Keyword Planner in Google Ads, and Search Console if you have a site. Then group them by search intent, and give each group one page that answers it.

Free sources

Google autocomplete and related searches at the bottom of results.
“People also ask” on the results page.
Google Keyword Planner inside a Google Ads account.
Google Search Console: what your site already appears for.
Google Trends to compare interest between two phrases.

Search intent

Informational: “what is SEO” → an article.
Comparison: “Snapchat or TikTok” → a comparison article.
Commercial: “SEO company in Riyadh” → a service page.
Local: “restaurant near me” → your Google Business Profile.

Different spellings and dialects

People search in different forms and dialects, and in Arabic markets often mix Arabic and English terms. Write clearly and include the common forms naturally in titles and text.

One page per group

Don’t create a page for every keyword. Group similar phrases into one strong page so your pages don’t compete with each other.

Frequently asked questions

Should I target the highest-volume keywords?

Not at first. Longer, more specific phrases have less competition and are closer to a purchase.

Should I repeat the keyword a lot?

No. Write naturally for the reader; excessive repetition hurts.