Choose the person who asks about your business, customers, and numbers before quoting a price, who explains how they'll measure results, and who doesn't promise guaranteed figures. Ask for relevant examples, make sure ad accounts and data belong to you, and start with a clear trial period.
Questions to ask
What do you need to know about my business before starting?
How will you measure success, and what report will I get?
Have you worked with a similar business? What did you learn?
Who will actually work on my account?
What happens if the campaign doesn’t work in the first month?
Red flags
Guaranteed first place on Google or a set number of sales.
Refusing to give you access to ad accounts.
Reports full of views and likes with no orders.
A very low price with no explanation of what’s included.
Ownership first
Ad accounts, the pixel, Google Analytics, the domain, and the website should be in your company’s name, with access granted to the marketer. That way you keep your data if who you work with changes.
Start with a trial
Agree on a short period with clear goals and agreed metrics, then decide based on results and collaboration.
Frequently asked questions
01Freelancer or provider?
A freelancer usually means flexibility and lower cost; a larger provider covers more specialties. What matters is clear responsibility and communication.
02What should I expect to pay?
It depends on scope, platforms, and production. Ask for a breakdown of what's included rather than comparing numbers alone.
