Gather what you already know
- Review your last 30 customers: who they are, where they came from, what they bought.
- Read recurring questions in messages and comments.
- Ask yourself or your sales staff: which objection do we hear most?
Describe the segment by its problem
Instead of “women aged 25 to 40”, write: “employees furnishing a new home on a set budget who need fast delivery and assembly”. That description produces clear ad messages.
From description to targeting
Use the description to pick cities, ages, and interests on platforms, but leave room for the platform to learn. Success usually depends more on the right message and image for the segment than on precise interests.
More than one segment?
That’s normal. Rank them, start with the segment that buys fastest and earns you the most, then expand.