A good name is easy to say, remember, and spell in Arabic and English, different from competitors, available as a domain and social handles, and registrable. It doesn't have to explain everything you do; it just shouldn't contradict it, and it should leave room to grow.
Quick tests
Say the name to someone over the phone: can they write it without you spelling it?
Search it on Google and Maps: does it get confused with another business?
Check the domain and handles are available in the same form.
How is it written in English? Pick one spelling and stick to it.
Common mistakes
A name so narrow it blocks expansion, such as tying it to one product.
Names close to competitors’, which can lead to legal disputes.
Letters or numbers that cause confusion when typed.
Registration and protection
Check the trade name and trademark rules in your country before printing and advertising, and register a trademark if the name is central to your business’s value.
Frequently asked questions
01Arabic or English?
It depends on your audience. Many brands in the region use a name that works in both.
02Can I change the name later?
Yes, but it's costly. Take your time before launch.
