Bilingual branding: Arabic and English

Published 2026-09-28 · 2 min read

The short answer

A brand that works in both languages needs a logo with two balanced versions, Arabic and Latin typefaces that match in weight and character, and rules for right-to-left and left-to-right layouts. Most importantly, each language's content should be written for its reader, not translated word for word.

The logo

Design both versions together from the start, not an Arabic version bolted onto an English logo later. They should feel similar in visual size and weight.

Typefaces

Choose a type family that supports both scripts, or two typefaces close in weight and curves. IBM Plex is an example designed with Arabic and Latin versions.

Direction

Websites and apps mirror between RTL and LTR, including arrows and menus.
Numbers and English terms inside Arabic text need handling so their order doesn’t break.
Never add letter-spacing to Arabic.

Content

Write Arabic copy for the Arabic reader and English for its reader. Literal translation weakens the message in both directions.

Frequently asked questions

Which language comes first in design?

Your main audience's language, while making sure the other doesn't look secondary.

Should the English name have one spelling?

Yes, fix one spelling and use it everywhere.

Related service: Brand Identity