Use AI as an assistant for ideas and first drafts, not a replacement for knowing your customers. Give it a short style guide for your brand and samples of your writing, then edit the result yourself and add what it doesn't know: your experience, customer examples, and market details. Content that reads like everyone else's doesn't set you apart.
Prepare a short style guide
Who your customer is and how you address them.
Words you use and words you avoid.
Two posts from your account that you liked.
What you never say, such as exaggerated promises.
The workflow
Ask for several ideas on one topic.
Pick one and ask for an outline.
Write or request a draft, then edit it with your own examples.
Check facts and numbers before publishing.
Signs of generic content
Phrases like “in today’s fast-paced world” and long introductions with no information. Cut them and open with the answer or idea directly.
For SEO
Search engines reward helpful content regardless of how it’s written, but low-value repeated content doesn’t help. Add real expertise and experience.
Frequently asked questions
01Does Google penalize AI-written content?
The focus is on the content's quality and helpfulness, not the tool used to write it. Weak content hurts regardless of its source.
02Should I publish its output as is?
Not advisable. Review the tone and accuracy, and add what makes it yours.
