Collect real material about your competitors, such as their reviews, website copy, ads visible in ad libraries, and posts, then ask an AI tool to categorize and summarize it. The tool excels at organizing large amounts of text; judging the opportunity stays with you.
What to collect
Competitors’ reviews on Google Maps and marketplaces.
The copy of their home and service pages.
Their ads from the Meta Ad Library and other transparency sources.
Their most engaging posts.
A suggested prompt
“Here are customer reviews for three competitors [paste]. For each: what customers praise most and complain about most, with examples. Then suggest three marketing messages that set me apart without naming them.”
From analysis to decision
Look for the recurring complaint you can genuinely solve, and make it part of your message and offer. Don’t copy the competitor; differ from them.
Frequently asked questions
01Does the tool know my competitors on its own?
It may give outdated or wrong information. Feed it real material you collected yourself.
02Is analyzing competitors' ads legal?
Public ad libraries are designed for transparency and are open to view.
